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Norske bryggerier

Norske bryggerier

Norske bryggerier

Norske bryggerier

Norske bryggerier

A taste for qualiy beer

A taste for qualiy beer

A taste for qualiy beer

A taste for qualiy beer

A taste for qualiy beer

Norske Bryggerier (Norwegian Breweries) is an Oslo based company with a local beer strategy, of starting up up small local breweries along the west coast of Norway, to develop a portfolio of high quality craft beer brands.

The concept behind the identity is all about ‘a taste for quality beer and “godt selskap” (good company).’ The two circles has the double meaning of a colon, representing the many breweries, and two glasses for the best company possible. The use of black represents the “dark market” in Norway which is a law that prohibits the advertising of alchohol or to use promotion of any kind to generate sales.

The packaging is a “non-sale” design and is only for internal tasting (i.e. quality control) before full production commences. The design is inspired by pharmacy bottles where labelling is purely for practicality such as a cardfile system. The reason for a neutral design is to not be affected by colours and illustrations which can lead to false expectations, and to purely focus on the tasting process. Norske Bryggerier takes great pride in their products and in the knowledge that the competition between so many quality breweries in Norway and internationally is getting harder.

Cured meat is a common norwegian food that is rich in history, well incorporated into our culture. It is usually enjoyed in traditional settings - often associated with festivities, family gatherings or an extra nice breakfast - as a topping or finger-food side dish. 

Finsbråten wanted to introduce this product to a wider range of occassions. To lower the bar and make cured meat a natural choice to bring along for any social gathering. 

It was necessary to break a well established category language to achieve this. We aim to inspire the new use through a friendly personality that focus on the joy of sharing and socializing, illustrated with a variety of quirky people and settings.

Cured meat is a common norwegian food that is rich in history, well incorporated into our culture. It is usually enjoyed in traditional settings - often associated with festivities, family gatherings or an extra nice breakfast - as a topping or finger-food side dish. 

Finsbråten wanted to introduce this product to a wider range of occassions. To lower the bar and make cured meat a natural choice to bring along for any social gathering. 

It was necessary to break a well established category language to achieve this. We aim to inspire the new use through a friendly personality that focus on the joy of sharing and socializing, illustrated with a variety of quirky people and settings.

Cured meat is a common norwegian food that is rich in history, well incorporated into our culture. It is usually enjoyed in traditional settings - often associated with festivities, family gatherings or an extra nice breakfast - as a topping or finger-food side dish. 

Finsbråten wanted to introduce this product to a wider range of occassions. To lower the bar and make cured meat a natural choice to bring along for any social gathering. 

It was necessary to break a well established category language to achieve this. We aim to inspire the new use through a friendly personality that focus on the joy of sharing and socializing, illustrated with a variety of quirky people and settings.

Cured meat is a common norwegian food that is rich in history, well incorporated into our culture. It is usually enjoyed in traditional settings - often associated with festivities, family gatherings or an extra nice breakfast - as a topping or finger-food side dish. 

Finsbråten wanted to introduce this product to a wider range of occassions. To lower the bar and make cured meat a natural choice to bring along for any social gathering. 

It was necessary to break a well established category language to achieve this. We aim to inspire the new use through a friendly personality that focus on the joy of sharing and socializing, illustrated with a variety of quirky people and settings.

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Branding

Branding

Branding

Branding

Branding

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Photo

Photo

Photo

Photo

Photo

Tommy Andresen

Tommy Andresen

Tommy Andresen

Tommy Andresen

Tommy Andresen

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2018_frank_logo_hvit

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

frank@frank.no

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

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