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Swedish Match

Swedish Match

Swedish Match

Swedish Match

Swedish Match

The Lab Series

The Lab Series

The Lab Series

The Lab Series

The Lab Series

The use of snus has long traditions in Scandinavia and is proven help reduce smoking and with significantly reduced adverse health effects. When Swedish Match wished to launch a new product on the Norwegian market they asked their audience what they wanted. The answer was that they did not want another brand but a simple, functional product which was easy to understand. 

The solution was an innovative product that had no brand name but a simple numbering system for ease of recognition. The product range was instantly recognisable and became the company’s most successful launch on the Norwegian market.

 

The use of snus has long traditions in Scandinavia and is proven help reduce smoking and with significantly reduced adverse health effects. When Swedish Match wished to launch a new product on the Norwegian market they asked their audience what they wanted. The answer was that they did not want another brand but a simple, functional product which was easy to understand. 

The solution was an innovative product that had no brand name but a simple numbering system for ease of recognition. The product range was instantly recognisable and became the company’s most successful launch on the Norwegian market.

.

The use of snus has long traditions in Scandinavia and is proven help reduce smoking and with significantly reduced adverse health effects. When Swedish Match wished to launch a new product on the Norwegian market they asked their audience what they wanted. The answer was that they did not want another brand but a simple, functional product which was easy to understand. 

The solution was an innovative product that had no brand name but a simple numbering system for ease of recognition. The product range was instantly recognisable and became the company’s most successful launch on the Norwegian market.

The use of snus has long traditions in Scandinavia and is proven help reduce smoking and with significantly reduced adverse health effects. When Swedish Match wished to launch a new product on the Norwegian market they asked their audience what they wanted. The answer was that they did not want another brand but a simple, functional product which was easy to understand. 

The solution was an innovative product that had no brand name but a simple numbering system for ease of recognition. The product range was instantly recognisable and became the company’s most successful launch on the Norwegian market.

The use of snus has long traditions in Scandinavia and is proven help reduce smoking and with significantly reduced adverse health effects. When Swedish Match wished to launch a new product on the Norwegian market they asked their audience what they wanted. The answer was that they did not want another brand but a simple, functional product which was easy to understand. 

The solution was an innovative product that had no brand name but a simple numbering system for ease of recognition. The product range was instantly recognisable and became the company’s most successful launch on the Norwegian market.

Lab03-2000×860
Lab07_preview
Lab06
Lab04

Packaging

Branding

Branding

Branding

Branding

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

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Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

frank@frank.no

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

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