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KariTraa_Visuelt5

Kari Traa

Kari Traa

Kari Traa

By women, for women

By women,
for wome
n

By women,
for wome
n

By women, for women

By women, for women

Kari Traa is a leading Scandinavian sportswear brand designed exclusively by women, for women. The brand's baselayer packaging was found to have too many limitations. Frank was asked to create a new more functional packaging concept. The new packaging was designed to get as much attention in-store as possible, while solving several practical challenges for both retailer and consumer. Frank created a new structural shape, involving everything from design and prototyping through to sourcing of materials and manufacturers.

The branding was created for maximum differentiation in-store in addition to a messaging concept focusing on user needs.

Kari Traa is a leading Scandinavian sportswear brand designed exclusively by women, for women. The brand's baselayer packaging was found to have too many limitations. Frank was asked to create a new more functional packaging concept. The new packaging was designed to get as much attention in-store as possible, while solving several practical challenges for both retailer and consumer. Frank created a new structural shape, involving everything from design and prototyping through to sourcing of materials and manufacturers.

The branding was created for maximum differentiation in-store in addition to a messaging concept focusing on user needs.

Kari Traa is a leading Scandinavian sportswear brand designed exclusively by women, for women. The brand's baselayer packaging was found to have too many limitations. Frank was asked to create a new more functional packaging concept. The new packaging was designed to get as much attention in-store as possible, while solving several practical challenges for both retailer and consumer. Frank created a new structural shape, involving everything from design and prototyping through to sourcing of materials and manufacturers.

The branding was created for maximum differentiation in-store in addition to a messaging concept focusing on user needs.

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Packaging

Packaging

Packaging

Packaging

Packaging

frank.

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frank.

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frank.

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frank.

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Photo

Photo

Photo

Photo

Photo

Erik Fuglseth

Erik Fuglseth

Erik Fuglseth

Erik Fuglseth

Erik Fuglseth

Packaging (technical)

Packaging (technical)

Packaging (technical)

Packaging (technical)

Packaging (technical)

Hugo Industridesign

Hugo Industridesign

Hugo Industridesign

Hugo Industridesign

Hugo Industridesign

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2018_frank_logo_hvit

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

frank@frank.no

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

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