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Imsdal

Imsdal

Imsdal

Imsdal

Imsdal

Revitalization

Revitalization

Revitalization

Revitalization

Revitalization

Imsdal is Norway’s leading mineral water brand with a reputation for purity and clarity. A series of new product concepts and flavours had gradually contributed to a weakened overall brand identity. FRANK instigated a brand audit to identify the most important visual assets for the brand.


The familiar bottle shape was redefined and a new range of bottles were created to form a strong series in addition to solving several transport and logistical problems. The colour palette and labelling was simplified to ensure a stronger and more consistent in-store presence.  

 

Imsdal is Norway’s leading mineral water brand with a reputation for purity and clarity. A series of new product concepts and flavours had gradually contributed to a weakened overall brand identity. FRANK instigated a brand audit to identify the most important visual assets for the brand.


The familiar bottle shape was redefined and a new range of bottles were created to form a strong series in addition to solving several transport and logistical problems. The colour palette and labelling was simplified to ensure a stronger and more consistent in-store presence.  

.

Imsdal is Norway’s leading mineral water brand with a reputation for purity and clarity. A series of new product concepts and flavours had gradually contributed to a weakened overall brand identity. FRANK instigated a brand audit to identify the most important visual assets for the brand.


The familiar bottle shape was redefined and a new range of bottles were created to form a strong series in addition to solving several transport and logistical problems. The colour palette and labelling was simplified to ensure a stronger and more consistent in-store presence.  

Imsdal is Norway’s leading mineral water brand with a reputation for purity and clarity. A series of new product concepts and flavours had gradually contributed to a weakened overall brand identity. FRANK instigated a brand audit to identify the most important visual assets for the brand.


The familiar bottle shape was redefined and a new range of bottles were created to form a strong series in addition to solving several transport and logistical problems. The colour palette and labelling was simplified to ensure a stronger and more consistent in-store presence.  

.

Imsdal is Norway’s leading mineral water brand with a reputation for purity and clarity. A series of new product concepts and flavours had gradually contributed to a weakened overall brand identity. FRANK instigated a brand audit to identify the most important visual assets for the brand.


The familiar bottle shape was redefined and a new range of bottles were created to form a strong series in addition to solving several transport and logistical problems. The colour palette and labelling was simplified to ensure a stronger and more consistent in-store presence.  

Imsdal_Bottles_serie
Imsdal_13
Imsdal_sammen_2
Imsdal_table
Imsdal_Bottles2

Packaging

Branding

Branding

Branding

Branding

frank.

Delivered:
Strategy
Visual Identity
Graphic Design
Product design: Hugo Industridesign

 

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

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Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

frank@frank.no

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

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