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Helly Hansen

Helly Hansen

Helly Hansen

Helly Hansen

Helly Hansen

Brand Development

Brand Development

Brand Development

Brand Development

Brand Development

Helly Hansen is highly respected brand and one of Scandinavia’s leading outdoor companies. The brand had been through a change in ownership when we started to work with them, which resulted in many structural and strategic challenges.

We worked closely with the Marketing Director evaluating the brand’s positioning and aligning this with the brand’s heritage and personality, as well as developing design and communication for some of the brand’s most important categories; Children, Floatation and LIFA™ underwear. The result was a bolder design and more effective in-store packaging.

 

Helly Hansen is highly respected brand and one of Scandinavia’s leading outdoor companies. The brand had been through a change in ownership when we started to work with them, which resulted in many structural and strategic challenges.

We worked closely with the Marketing Director evaluating the brand’s positioning and aligning this with the brand’s heritage and personality, as well as developing design and communication for some of the brand’s most important categories; Children, Floatation and LIFA™ underwear. The result was a bolder design and more effective in-store packaging.

.

Helly Hansen is highly respected brand and one of Scandinavia’s leading outdoor companies. The brand had been through a change in ownership when we started to work with them, which resulted in many structural and strategic challenges.

We worked closely with the Marketing Director evaluating the brand’s positioning and aligning this with the brand’s heritage and personality, as well as developing design and communication for some of the brand’s most important categories; Children, Floatation and LIFA™ underwear. The result was a bolder design and more effective in-store packaging.

Helly Hansen is highly respected brand and one of Scandinavia’s leading outdoor companies. The brand had been through a change in ownership when we started to work with them, which resulted in many structural and strategic challenges.

We worked closely with the Marketing Director evaluating the brand’s positioning and aligning this with the brand’s heritage and personality, as well as developing design and communication for some of the brand’s most important categories; Children, Floatation and LIFA™ underwear. The result was a bolder design and more effective in-store packaging.

.

Helly Hansen is highly respected brand and one of Scandinavia’s leading outdoor companies. The brand had been through a change in ownership when we started to work with them, which resulted in many structural and strategic challenges.

We worked closely with the Marketing Director evaluating the brand’s positioning and aligning this with the brand’s heritage and personality, as well as developing design and communication for some of the brand’s most important categories; Children, Floatation and LIFA™ underwear. The result was a bolder design and more effective in-store packaging.

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Packaging

Branding

Branding

Branding

Branding

frank.


Delivered:
Naming
Product Identity
Packaging


 

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

frank.

Delivered:
Consumer Insights
Concept
Brand hierachy
Brand Identity
Product Identity
Packaging Design

Product design: Hugo Industridesign

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2018_frank_logo_hvit

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

frank@frank.no

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

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