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Devold

Devold

Devold

Devold

Devold

Refreshing a Nordic 
outdoor icon

Refreshing a Nordic 
outdoor icon

Refreshing a Nordic 
outdoor icon

Refreshing a Nordic 
outdoor icon

Refreshing a Nordic 
outdoor icon

Devold is a Norwegian icon, dating back to 1853, and one of the worlds oldest outdoor brands. When positive brand associations, like ‘authentic’ and ‘quality’, were being replaced with ‘dull’ and ‘predictable’ it was time to make a change.

Frank was asked to carry out a complete brand audit and refresh of the strategy, visual identity and communications platform. The result is a more focused and effective identity applied with consistency throughout the brand’s trade, retail and digital channels. In addition a new advertising concept and online content, aimed at making Devold more relevant to younger consumers, was rolled out through film, print and Social Media.

Devold is a Norwegian icon, dating back to 1853, and one of the worlds oldest outdoor brands. When positive brand associations, like ‘authentic’ and ‘quality’, were being replaced with ‘dull’ and ‘predictable’ it was time to make a change.

Frank was asked to carry out a complete brand audit and refresh of the strategy, visual identity and communications platform. The result is a more focused and effective identity applied with consistency throughout the brand’s trade, retail and digital channels. In addition a new advertising concept and online content, aimed at making Devold more relevant to younger consumers, was rolled out through film, print and Social Media.

Devold is a Norwegian icon, dating back to 1853, and one of the worlds oldest outdoor brands. When positive brand associations, like ‘authentic’ and ‘quality’, were being replaced with ‘dull’ and ‘predictable’ it was time to make a change.

Frank was asked to carry out a complete brand audit and refresh of the strategy, visual identity and communications platform. The result is a more focused and effective identity applied with consistency throughout the brand’s trade, retail and digital channels. In addition a new advertising concept and online content, aimed at making Devold more relevant to younger consumers, was rolled out through film, print and Social Media.

Devold is a Norwegian icon, dating back to 1853, and one of the worlds oldest outdoor brands. When positive brand associations, like ‘authentic’ and ‘quality’, were being replaced with ‘dull’ and ‘predictable’ it was time to make a change.

Frank was asked to carry out a complete brand audit and refresh of the strategy, visual identity and communications platform. The result is a more focused and effective identity applied with consistency throughout the brand’s trade, retail and digital channels. In addition a new advertising concept and online content, aimed at making Devold more relevant to younger consumers, was rolled out through film, print and Social Media.

Devold is a Norwegian icon, dating back to 1853, and one of the worlds oldest outdoor brands. When positive brand associations, like ‘authentic’ and ‘quality’, were being replaced with ‘dull’ and ‘predictable’ it was time to make a change.

Frank was asked to carry out a complete brand audit and refresh of the strategy, visual identity and communications platform. The result is a more focused and effective identity applied with consistency throughout the brand’s trade, retail and digital channels. In addition a new advertising concept and online content, aimed at making Devold more relevant to younger consumers, was rolled out through film, print and Social Media.

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Devold_Trollkyrkja

Strategy / identity / packaging / art direction / film

Strategy / identity / packaging / art direction / film

Strategy / identity / packaging / art direction / film

Strategy / identity / packaging / art direction / film

Strategy / identity / packaging / art direction / film

frank.

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frank.

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frank.

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frank.

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frank.

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Photo

Photo

Photo

Photo

Photo

Pål Laukli

Pål Laukli

Pål Laukli

Pål Laukli

Pål Laukli

Ispo technical interior

Ispo technical interior

Ispo technical interior

Ispo technical interior

Ispo technical interior

Haptic Architects

Haptic Architects

Haptic Architects

Haptic Architects

Haptic Architects

Packaging (technical)

Packaging (technical)

Packaging (technical)

Packaging (technical)

Packaging (technical)

Hugo Industridesign

Hugo Industridesign

Hugo Industridesign

Hugo Industridesign

Hugo Industridesign

Film production

Film production

Film production

Film production

Film production

Frode Sandbech

Frode Sanbech

Frode Sandbech

Frode Sandbech

Frode Sandbech

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RYGR BrygghúsBrand Identity

2018_frank_logo_hvit

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

frank@frank.no

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

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