United Bakeries

Packaging

Consumer Insight
Naming
Product Identity
Packaging

From Bakeri to Retail

United bakeries is a leading grocery company with several successful brands. The company’s portfolio strategy is based on diversity, creating unique stand-alone brands tailored to their category. FRANK was commissioned to redesign a struggling product line of traditional coconut and chocolate snacks.

The result was a design that invoked memories of 1800 century French patisseries. A warm colour palette, elegant embossing and vintage illustrations helped to revitalise the range and increase sales by 400%.