Rema 1000 pizza

Packaging

Photo by Cathal Mac an Bheatha
& Jace Grandinetti on Unsplash

Pizza di Modena

Concept for a new range of “real Italian pizzas” for supermarket chain Rema 1000. Pizzas actually made by hand and baked in stone ovens in Modena, Italy.

The Norwegian market for frozen pizza is one of the largest categories in Norwegian food retailing. A wide range of products gives the consumer great choice but makes it difficult to succeed with new products in the market. The unique packaging design is inspired by signage of traditional backstreet pizzerias with it’s strong colours and charming fonts. The products were an immediate success creating a solid position for Rema1000 amongst the other more established pizza brands.