Devold

Design + Advertising

Strategy Development
Brand Identity
Packaging
Art Direction
Movie production
Advertising Campaigns
Social Media

Foto: Paul Laukli
Packaging (technical): Hugo
Logo animation : Stir
ISPO technical interior: Haptic architects
Voice xmas movie: Odd Børretsen
Movie production: Frode Sandbeck

Refreshing a Nordic outdoor icon

Devold is a Norwegian icon dating back to 1853 and is therefore one of the worlds oldest outdoor brands. When positive brand associations like ‘authentic’ and ‘quality’ were slowly being replaced with ‘dull’ and ‘predictable’ it was time to make a change.

FRANK was commissioned to carry out a complete brand audit and refresh including the brand strategy, visual identity and communications platform. The result was a more focused and effective identity applied consistently through the brand’s trade, retail and digital channels. In addition a new advertising concept aimed at making Devold more relevant to younger consumers was rolled out through film, print and Social Media.