WE DON'T LEARN BY THEORY, WE LEARN BY DOING

 

Anton Sport

Brand Communication

Strategy Development
Art Direction
Movie Production
Advertising Campaigns
Social Media
Online Review Platform

Tinagent
Photo/video: Pål Laukli, Casper N. Strand
Makeup/styling: Trude Laukli

 

Anton Sport is a Norwegian sports retailer established in 1932, with 22 stores across the country. Frank was commissioned to help Anton Sport stand out in the cluttered and competitive market space. The solution and communication concept was based on a clear and simple insight; that experience is knowledge.

Through an online platform, the employees, at anytime or anywhere, test and share their experience of Anton Sport’s products with the customers. The reviews include GPS tracking of the route, pace, incline and weather data, providing in-depth information about the test conditions. Alongside the data the employees are able to distribute a thorough summary and give personal recommendations to the discerning customers.

The content concept is build on what lays in the very root of what makes Anton Sport unique: Their belief that experience fuels both knowledge and intuition.