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The spirit of Agder


Agder Bryggeri is one of many historic breweries in Norway. The brewery went out of business in 1904, but was brought back to life through an national initiative by Norske Bryggerier (Norwegian Breweries) and is part of the company's locally produced beer strategy. This beer is only sold in the southern region of Norway (Agder).

The spirit of Agder

Agder Bryggeri is one of the many historic breweries around Norway. The brewery fell on hard times and went out of business in 1904, but has now been brought back to life by Norske Bryggerier (Norwegian Breweries) and is part of the company´s local beer strategy. This beer is to be sold only in the southern region of Norway (Agder).

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The visual concept is inspired by the Agder area of Norway. Famous nationally for the white houses and its long history and tradition of sailing. The design is reflectant of this by its a typographic handcrafted logo. The predominant use of white is unusual for a beer design, so it makes the beer stand out in its category.

The visual concept is inspired by the Agder area of Norway. Famous nationally for the white houses and its long history and tradition of sailing. The design is reflectant of this by its a typographic handcrafted logo. The predominant use of white is unusual for a beer design, so it makes the beer stand out in its category.

The concept is inspired by the Agder area with its white houses, good sailing and long history and tradition. The design was built around a typographic handcrafted logo that should reflect this. The predominant use of white is unusual for a beer design, but it makes the beer stand out in what can be a dark and over designed category.

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Identity / packaging design

Identity / packaging design

Identity / packaging design

Identity / packaging design

Identity / packaging design

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Photo

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Erik Fuglseth, Adam Read

Erik Fuglseth, Adam Read

Erik Fuglseth, Adam Read

Erik Fuglseth, Adam Read

Erik Fuglseth, Adam Read

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Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

Akersbakken 12
0172 Oslo
Norway

frank@frank.no

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

frank@frank.no
+47 456 12 211

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