VIC – Inspired by Living

Communication Strategy and Art Direction

Photo: Trine Hisdal

A new communication strategy and visual direction for a Norwegian fashion retailer.

Needing to be relevant and stand out in a cluttered retail market, Voice Norge and VIC approached Frank to create a new communication strategy and to art direct the fall winter campaign for 2018.

A modern strategy focusing on brand value for paid channels and product communication for social media channels was the core for the new  brand communication. With the new tagline “Inspired by Living” Vic took the role as inspirational curators and style guides in the everyday life of the target market.

This created higher brick and mortar recognition alongside a versatile, proactive and low cost production for social media channels and a new way to be more relevant to the fashion conscious consumer.