Music: Anders Kjær
Foto+Film: Johan Wildhagen & Frode Sandbech
Voice x-mas movie: Odd Børretzen
Life is now
Devold is a Norwegian icon dating back to 1853, – one of the worlds oldest outdoor brands. When positive brand associations like ‘authentic’ and ‘quality’ were slowly being replaced with ‘unexciting’ and ‘predictable’ it was time to make a change.
FRANK was commissioned to create a new direction for the brand. To develop av new brand strategy, revitalise the brand identity and to create a communication concept refreshing the consumers associations to the brand.
The result was an immediate shift in associations from “boring” and “traditional” into “modern” and “inspirational”. Values like “genuine” and “quality” was being reinforced.