Brand Identity and packaging
Photo: Erik Fuglseth
Interior architect: Haptic Architects
Healthy food on the go
Lille P. is a café retailer placed in shopping malls. Their concept is based on providing healthy take away food that is hand-made at the spot, as well as a comfortable environment for a cup of coffee and a quick meal. They also offer each and every customer the chance to customize their own food experience.
The challenge was to make a design that is strong and playful with a warm welcoming atmosphere in a busy and noisy indoor surrounding. We built the design around a charming logo placed in a soft circle, symbolizing harmony of eating good healthy food that lasts through the day. The concept was developed in a collaboration with Haptic Architects. Combining graphic design (FRANK) and interior architecture (Haptic Architects) has led to a strong concept and integrated design.