Kari Traa

Design + Packaging

Active Brands / Kari Traa

Visual Communication
Product Design  (Collaboration with Hugo Industridesign)

For Girls by Girls

Kari Traa is a leading Scandinavian sportswear brand designed exclusively by women, for women. When the brand´s baselayer packaging was found to have many practical limitations. FRANK was commissioned to create a new packaging concept. The new packaging was designed to gain maximum attention in-store whilst solving several practical challenges for both retailer and consumer. A new and innovative structural design was created, from design and prototyping through to sourcing of materials and manufacturers.

The branding was created for maximum differentiation in-store in addition to an innovative messaging concept focusing on user needs rather than the usual technical claims.