Gutta på Loftet
Visual Identity + Packaging Design
A Special Beer from «the boys in the attic»
Grans bryggeri is a third generation brewery located in Sandefjord Norway. Today it is driven by three brothers and was started by their grandfather in 1899. The brewery is known for being a «price rebel», by the history of marketing & monopoly situation fighting for survival against larger and more powerful breweries in Norway.
This special lager is made by a concept of «gutta på loftet» (the boys in the attic) that has been allowed to to develop their own brew. The engagement among the employees has been so positive that the owners has made «the boys in the attic» as a in house brand for making a series of special beers.
This Bohemian Lager is the first beer in this series. The design concept of the series is a «no series» solution making all the beers totally individual focusing on the name and taste. This design is a play with name «Bohemian» from a 60-70´s music movement style. The artwork is hand-drawn for making that «lose» expression with a focus on great flavour.