Helly Hansen


Product Identity

Brand development

Helly Hansen is highly respected brand and one of Scandinavia’s leading outdoor companies. The brand had been through a change in ownership when we started to work with them, which resulted in many structural and strategic challenges.

We worked closely with the Marketing Director evaluating the brand’s positioning and aligning this with the brand’s heritage and personality, as well as developing design and communication for some of the brand’s most important categories; Children, Floatation and LIFA underwear. The result was a bolder design and more effective in-store packaging.