Product design: Hugo
Imsdal is Norway’s leading mineral water brand with a reputation for purity and clarity. A series of new product concepts and flavours had gradually contributed to a weakened overall brand identity. FRANK instigated a brand audit to identify the most important visual assets for the brand.
The familiar bottle shape was redefined and a new range of bottles were created to form a strong series in addition to solving several transport and logistical problems. The colour palette and labelling was simplified to ensure a stronger and more consistent in-store presence.